London:The strength of the ‘brown pound´, the term referring to the purchasing power of British Asians - is growing exponentially, but the multi-billion pound British beauty industry largely ignores this important segment of consumers.
Shop owners in areas with large minority of Indian origin such as Southall, Ealing, Harrow and Wembley in London, Leicester, Birmingham and Bradford continue to stock favoured beauty products that are imported from the Indian sub-continent.
Few prefer to buy mainstream British beauty products. Products imported from India are endorsed by film stars such as Aishwarya Rai and others and are popular among women with roots in the Indian subcontinent.
A report by market analyst Mintel reveals that the 3.7 billion pound-a-year beauty industry is failing women from the Indian subcontinent and those of Afro-Caribbean origin.
It is also critical of stereotypical advertising featuring American style ‘white teeth and long hair´.
The report estimates the market for black, Asian and other minority makeup, skin and hair care to be worth 65 million pounds annually.
But there is no indication that the figure includes the large number of beauty products that are imported from the Indian subcontinent. People categorized as ‘ethnic minorities´ comprise 7.9% of the British population.