New Delhi: If art is a reflection of life, it is not surprising to find that with the rest of the world moving on to the digital platform, art too is going digital. Artists, painters, photographers, sculptors can be increasingly found experimenting with an art form called video art. International artists like Bill Viola made it famous and Viola continues to be one of the world’s most celebrated video artists. Matthew Barney, Douglas Gordan and Walid Raad are among others that propogated the art.
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Video art is created by shooting with a camera like one does for a film or a documentary but the similarity ends there. Video art may or may not use actors, dialogues or follow a story line, plot or narrative like cinema or television programmes. Video art may not be made with the intention to entertain. It may be just made to experiment with the digital medium and understand its limitations. The name video art itself was taken from video tape that was the early medium for shooting video art. But with changes in technology, hard disk, CDs, and other forms of digital storage are the ones more in use now.
With the growth in the number of artists in India, the number of collectors and exhibitors too are growing. Devi Art Foundation that both displays and collects video art and others like website Wonderwall.co.in too are beginning to display and sell the art form. Wonderwall owner and promoter Ajay Rajgarhia says that though it is early days for the art form in India, he is sure that it will find its niche in time to come. He informs that the range for video art in India currently ranges from between Rs7, 500 and Rs3 lakh. He throws in a caveat though. ”The artists name drives the price. A Subodh Gupta, for instance would command much more,” he says.