New Delhi: The media sector is poised for making a big leap forward by stepping up advertising revenues as well as subscription revenues on the back of a strong economic growth and an increasing advertising budget by corporate India.
The media sector is on a growth path and we sense attractive opportunities. Our business plan will continue to reflect market trends.
GBN’s competitor in the news segment -- NDTV Group had recently announced it would launch three channels under its new entertainment venture called, NDTV Imagine.
The Indian news and current affairs broadcasting sector has witnessed a significant growth in recent years after liberalization of laws and regulations governing the sector.
Advertising spends in this sector is also growing at a fast pace and is expected to touch Rs 10,500 crore by 2010 from current revenues of Rs 5,500 crore.