Media Sector to scale higher peaks

New Delhi: The media sector is poised for making a big leap forward by stepping up advertising revenues as well as subscription revenues on the back of a strong economic growth and an increasing advertising budget by corporate India.

The media sector is on a growth path and we sense attractive opportunities. Our business plan will continue to reflect market trends.

GBN’s competitor in the news segment -- NDTV Group had recently announced it would launch three channels under its new entertainment venture called, NDTV Imagine.

The Indian news and current affairs broadcasting sector has witnessed a significant growth in recent years after liberalization of laws and regulations governing the sector.

Advertising spends in this sector is also growing at a fast pace and is expected to touch ₹ 10,500 crore by 2010 from current revenues of ₹ 5,500 crore.

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