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Economic growth reason behind Bollywood’s success abroad

Economic growth reason behind Bollywood’s success abroad
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First Published: Thu, Mar 29 2007. 09 43 AM IST
Updated: Thu, Mar 29 2007. 09 43 AM IST
PTI
London: Bollywood superstar Amitabh Bachchan feels that India’s rapid economic stride is largely responsible for the recognition that Indian films are getting in foreign countries.
“India’s economic progress is largely responsible for the Indian films getting recognised abroad. When the economy is doing well, everything connected with the country, its food, culture, colour, art and films get noticed,” Bachchan said last night at a function here in connection with the International Indian Film Academy (IIFA) Awards to be held in Yorkshire from 7 June.
He said over the years, IIFA has grown in stature and it has become an occasion for celebration of Indian cinema and meeting of minds. “This year IIFA is going green, adopting the Global Cool campaign to create awareness of the effects of climate change and how to minimise it,” he said.
Referring to the vast changes witnessed in the Indian cinema, the Bollywood superstar said “we have become ambassadors of friendship and this year’s IIFA awards assumes importance because the country is celebrating 60th year of its independence.”
Speaking on the occasion, London’s mayor Ken Livingstone said no country in the world could ignore the emergence of India.
Livingstone said he would be visiting India in November and open offices of the London Mayor in Mumbai and New Delhi in an effort to further improve ties.
The mayor, will be leading a delegation including leading film personalities, said he also envisaged co-production of films between the two countries.
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First Published: Thu, Mar 29 2007. 09 43 AM IST