New Delhi: Ozone Media, an established Internet Advertising Network has tied up with Crackle (formerly known as Grouper) in India to enhance its bouquet of online advertising solutions.
Crackle is a streaming entertainment network engaged in discovering, promoting and distributing emerging video creators to Indian audiences.
The company offers content creators access to career making opportunities via contests run on premium channels. For example, the best video creators can screen their films and work with artists from Sony Pictures Imageworks, a visual effects and animation company. Sony artists will run contests on Wet Paint, Crackle’s animation channel.
The advertisements appear on each channel’s homepage, besides being aired on the video player. Other features include clickable advertisements at any point in the video player and backgrounds for each advertiser branded channel. With Crackle, online audiences can view videos in widescreen, 16x9 format, and have continuous viewing capability while surfing through different channels on the site.
Commenting on this strategic partnership, Kiran Gopinath, Founder and CEO of Ozone Media said: “We have been striving to offer innovative solutions in the Internet advertising space and this partnership with Crackle would make internet advertising a compelling option for advertisers. We call it the convergence of media as these 15- or 20-second videos seek to bridge the gap between television and Internet.
Travis Howe, Sr. VP- Digital Sales, Sony Pictures Television said: “The number of broadband internet users is steadily increasing in India , providing us an opportunity to pursue online video advertising in the region. Ozone is an ideal partner to strengthen Crackle’s presence in India. Given India ’s rich film heritage, we think consumers here will have an appreciation of the level of quality videos Crackle delivers.”