Mumbai: Goafest 2016, the annual advertising, media and marketing convention, drew to a close on Saturday with delegates applauding some good work and celebrating big wins at the award ceremony.
Day three, which was the final day of the festival, saw the presentation of Digital Abbys, Print, Film, Film Craft, Integrated Advertising, Out of home, Ambient Media and Design Abbys awards.
Taking the lead for the third year in a row was JWT India, which won a total of 47 trophies, which included five Gold, 21 Silver and 21 Bronze metals. Among its work that won the top honours was the ambient media campaign, an installation titled Fountain of Sight for the Eye Bank Co-ordination and Research Centre. The agency also took home a Gold metal in the Young Abby award category for ads titled Question, Kidding and Old Fashioned for Gender Violence. These two were over and above the three other Gold trophies it also won for its work for Godrej Dual Video Door Phone Mama campaign, Airtel Udaan campaign and Lux Perfume portraits campaign.
Taproot Dentsu took home two Gold, 19 silver and 19 bronze metals this year. An elated Santosh Padhi, chief creative officer and co-founder of the agency, updated his Facebook post to say “40 Awards with just 40 people! What if we had 2000 people ;)” Taproot Dentsu had much to celebrate with the second highest haul in this edition of Goafest. It had won two Gold metals for the work for brands such as Times of India (Waiting for you campaign) and the Indian Outdoor Advertising Association.
Beyond this, the 11th edition of the festival saw the introduction of two new award categories, namely the Young Abbys and the Gender Sensitive Awards.The Gold metal in the Young Abby category and the prize of flying to the Cannes Festival was won by Bodhisatwa Dasgupta and Nitesh Sah of JWT Gurgaon, who pulled in the honours for their work for the brand Gender Violence.
The Gold in the Gender Sensitive Awards was won by Hectic Content for its work for Anouk titled The Calling.
The 2016 edition of Goafest saw the distribution of a total of 419 awards, which included 38 Gold, 134 Silver and 245 Bronze.
The awards handed out at the festival, also included one award for Best of Category, which was won by Publicis for its client Ambuja Cement for the campaign A Giant’s Story. And another, for the Best of South Asia, which was taken home by Sarva Integrated Colombo which won the award for its campaign for Mawbina.
“Three days of amazing seminars and boisterously happy ABBY presentations helped Goafest 2016 to become one of the most successful editions of the festival yet. Goafest 2016 is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work that each one of them is putting in to make media, marketing and advertising industries successful. I would like to thank everyone who has been a part of Goafest 2016 for their unrelenting support. And many congratulations to all our winners. You all deserve every bit of all the recognition that has been bestowed upon you by the industry,” Ramesh Narayan, chairman of the Awards Governing Council of Goafest 2016, said.
The Goafest Abbys 2016 was presented by the The Advertising Club and The Advertising Agencies Association of India in Goa.