In the latest report by Spatial Access Media Solutions on advertising account movement for the period between 18 November-1 December, Grey (Kolkatta) won the largest creative account worth Rs25 crore from National Insurance Company.
Close after Grey was Dentsu Creative Impact, which was awarded the creative duties of ICICI Direct & ICICIdirect.com, adding a total of Rs20 crore to the agency.
Another big contract was given by Delhi Pradesh Congress Committee (DPCC), they split their creative and media account worth Rs20 crore between JWT & Crayons.
Among media movements, Zenith Optimedia won Rs20 crore worth of business with the media accounts of Micromax and Bharat Hotels.
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