Mumbai: Rupert Murdoch’s Indian television unit has inked its first U.S. cable distribution deal with Cox Communications, bringing three top Hindi-language channels to Northern Virginia, the companies said.
Viewers in one of the largest South Asian enclaves in the U.S. will now be able to catch their favorite Bollywood flicks, Indian soaps and reality television shows on Star India Plus, Star India Gold and Star One.
“The deal with Cox Communications, which operates one of the nation’s leading cable platforms, is an important one because it represents Star’s first opportunity to reach out to cable viewers in the U.S.,” David Wisnia, Star’s Senior Vice President for Distribution and Sales and head of Star’s North American and European offices, said in a Tuesday statement.
“Going forward, we are excited about the prospect of deepening our relationship with Cox to further the distribution of our top-notch channels to other areas throughout the country,” he added.
Cox Communications is the third-largest cable provider in the U.S..
Star, a wholly owned subsidiary of News Corp., controls over 20,000 hours of Indian and Chinese programming and also owns the world’s largest contemporary Chinese film library. The group currently operates 17 channels in India, and recently announced the launch of six more.