New Delhi: At the Delhi Fashion Week, the show cannot start without celebrity make-up artists Jojo and Yatan Ahluwalia. The duo is charged with doing up every model for each of the 22 designers present at the show.
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So how does it work? If you think make-up artists simply show up the day of the fashion show (with lipstick and blush brush in hand) you’re dead wrong. The process usually starts a month in advance with the make-up artists meeting with designers to learn more about what they are aiming to portray on the ramp. It is then the make-up artists’ job to help devise a look personifying the designer’s idea through the model on the ramp.
Ask a make-up artist about the choices he or she has made, and its clear that every detail is thought about and the overall effect is planned out. For example, as Ahluwalia explains: ”for [designer] Vineet Bahl, we gave the models a slightly soft look that was Barbie-inspired.”
And in case you were wondering how come none of it ever comes off on the ramp, Ahluwalia adds, “We use a range of professional makeup for stage because it absorbs the light and gives a more dramatic look.”
For the designers, the make-up and the models are just as important as the clothes they are showcasing. “The models are the most important part of our collection,” says fashion designer Abhijeet Khanna. “We design garments based on which model is going to wear them, what skin tone it’s coming on, and what kind of makeup will look good with it”.
So next time you’re watching the ramp, make sure you look at the whole picture – model, clothes… And make-up!