Roaring again: Unlike previous couple of fortnights, this fortnight is packed with roaring action.
Rediffusion is all set to fly high with the Rs40-crore creative account win of Simplifly Deccan. Adding some treat to the win is Lotte India’s candy business, which moved from JWT to Rediffusion.
Among other major moves, Tata Indicom decided to split its Rs80-crore creative business between Contract and DraftFCB Ulka. DDB Mudra won the creative and media duties of IL&FS worth Rs20 crore, while Pragya TV entrusted its media duties with Allied Media adding Rs10 crore to Allied Media ’s kitty.
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