Newspapers aren’t exactly dying, are they?
Newspapers aren't exactly dying, are they?
Despite growing concerns about the future of the newspaper industry, the World Association of Newspapers’ (WAN) 2007 World Press Trends report suggests a business that is thriving, especially in developing markets, with both circulation and advertising revenues rising robustly. Worldwide circulation of paid newspapers rose 2.3% in 2006, while all newspapers rose 4.61%. Free newspapers now account for 8% of global circulation.
Advertising revenues in paid dailies were up 3.77% and have gained 15.77% over five years, WAN said. More than 515 million people buy a newspaper every day, up from 488 million in 2002, and average readership is estimated to be more than 1.4 billion people each day. Seven of the world’s top 10 best-selling dailies are now published in Asia, with China, Japan and India accounting for 60 of the top 100 newspapers. Indian newspaper sales increased by 12.93% in 2006, with advertising revenues increasing 23.18% and soaring 85% over the last five years.
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