Despite growing concerns about the future of the newspaper industry, the World Association of Newspapers’ (WAN) 2007 World Press Trends report suggests a business that is thriving, especially in developing markets, with both circulation and advertising revenues rising robustly. Worldwide circulation of paid newspapers rose 2.3% in 2006, while all newspapers rose 4.61%. Free newspapers now account for 8% of global circulation.
Advertising revenues in paid dailies were up 3.77% and have gained 15.77% over five years, WAN said. More than 515 million people buy a newspaper every day, up from 488 million in 2002, and average readership is estimated to be more than 1.4 billion people each day. Seven of the world’s top 10 best-selling dailies are now published in Asia, with China, Japan and India accounting for 60 of the top 100 newspapers. Indian newspaper sales increased by 12.93% in 2006, with advertising revenues increasing 23.18% and soaring 85% over the last five years.