Lionsgate’s ‘La La Land’ to stream on Amazon Prime Video in India

The Lionsgate-Amazon Prime Video deal to stream ‘La La Land ‘, which won six Oscar awards, comes when Amazon and Netflix are competing to buy content for Indian market


A still from the Oscar winning film La La Land .
A still from the Oscar winning film La La Land .

New Delhi: Subscribers of Amazon Prime Video India will be able to watch La La Land, which won six Oscar awards last month, on the video streaming platform of Amazon.com Inc. Amazon on Friday announced a long-term exclusive deal under which the platform will exclusively stream content from the movie’s producer, Lionsgate, in India.

Terms of the deal were not disclosed. The deal comes at a time when Amazon and Netflix are competing with each other to acquire content for the Indian market.

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Other films that are part of Amazon Prime’s Hollywood catalogue include biopic disaster Deepwater Horizon, sci-fi movie The Divergent Series: Allegiant and upcoming 2017 releases like superhero movie Power Rangers and religious drama, The Shack.

Rohit Tiwari at Morris Street Advisors, which represents Lionsgate in India, negotiated and closed the deal, the company said in a statement.

The new licensing agreement with Amazon covers streaming rights to a host of upcoming movie and TV releases and library titles. Popular movie franchises such as The Twilight Saga, Step Up 5, the Saw series, Red and TV series such as Nashville, The Royals and Graves among others will be available on Amazon Prime Video in India. Series such as Mad Men and Anger Management are also included in the deal.

“It is awesome that Lionsgate has partnered with Amazon Prime Video to bring its original, daring and highly acclaimed content to Indian customers.” said Nitesh Kripalani, director and country head, Amazon Prime Video India.

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“We know our Prime members are going to absolutely love the selection of award-winning films, indelible characters and unforgettable stories from edge-of-the-seat thrillers to spectacular action to heartfelt drama—in true Lionsgate style. Their prestigious and prolific library of motion picture and television titles is sure to produce sizable viewership for us.”

In Hollywood, Lionsgate is best known as a value investor. It generally backs small- to mid-sized films that have “breakout potential.” It also spreads the risk by bringing in financing partners and lowers its costs by occasionally giving major talent a cut of the profits.

“Our collaboration with Amazon Prime Video India is the latest example of our commitment to bring world-class, award-winning movies and television series to the Indian market and its viewers,” said Lionsgate President of Worldwide Television & Digital Distribution, Jim Packer. “We’re very pleased to partner with Amazon as they continue to transform the face of entertainment in India and bring our premium film and television content to their viewers.”

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