DataWind plans to launch low-cost 4G smartphone before Diwali
Chandigarh: Low-cost handset maker DataWind Inc. will roll out a 4G mobile phone at an entry level price of Rs3,000 before Diwali next month.
“Our 4G handset should come out soon and we are trying that it should come out before Diwali,” Suneet Singh Tuli, chief executive, DataWind told PTI on Wednesday.
The company, which had been manufacturing ultra low-cost tablet, has plans to launch three variants of 4G smartphone and their price range will be less than Rs5,000 a unit.
“The entry level price of our 4G smart phone will be Rs3,000 and we will keep the price of the models within Rs5,000,” he said.
The handsets will come out with 1GB, 2GB and 3GB RAM with internal memory of 8GB, 16GB and 32GB, Singh said, adding that the 4G mobile handsets would have almost all the features which other smartphones have.
“Moreover, we shall offer Internet browsing for one year free of cost on our 4G handset,” he said.
On whether the company will be making profit out of the low-cost 4G handsets, he said he would aim at 10% margin on sales. The handsets will be manufactured in its plants at Amritsar and Hyderabad, Tuli said.
The company is already having smart phones starting Rs1,500. Tuli said his company has applied for licence under the virtual network operator policy to offer data plan at Rs99 for unlimited browsing.
DataWind claims to have a market share of 76% in the country’s tablet market which is priced below Rs5,000.
DataWind on Wednesday also rolled out a mobile app ‘Virasat’ in association with Guru Gobind Singh Study Circle.