New Delhi: The International Cricket Council (ICC) has asked mobile service company Vodafone Essar to immediately stop its ICC World Twenty20 promotion campaign and also the use of the apex body’s logo in the value-added service.
“We (are) aware that Vodafone is conducting a campaign promoting a streaming-to-mobile service and ball by ball update service, which both refers to the ICC World Twenty20 and uses our official event logos.”
“The use of our event marks and logos creates a clear link with the event and implies that Vodafone has an official association with ICC and the ICC World Twenty20. As you know, it has no such formal association. As such, Vodafone is acting unlawfully,” David Becker, legal head of the International Cricket Council, said in a letter to Vodafone Essar.
ICC has threatened Vodafone Essar with legal action if it fails to stop the exercise.
When contacted, ICC sources confirmed sending such a letter and a Vodafone Essar spokesperson told PTI, “We are unable to comment as we are yet to see the letter.”
But company officials said like a few other cellular operators, Vodafone is only the medium through which the campaign is carried on. The content is provided by ESPN Star.