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PT Usha to promote OKAYA batteries

PT Usha to promote OKAYA batteries
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First Published: Sun, Mar 18 2007. 11 33 AM IST
Updated: Sun, Mar 18 2007. 11 33 AM IST
PTI
New Delhi: Battery maker Arrow International Ltd has signed Queen of Indian track and field (Payyoli Express) P T Usha to promote Okaya brand of batteries.
To mark the occasion, the company is launching ‘OKAYA FAST´ series of inverter and UPS specialist batteries, which are best suited for conditions where the power situation is bad.
Arrow International is the promoter and manufacturer of Okaya Japanese technology batteries in India.
“Keeping in the spirit of P T Usha being India’s legendary short distance runner, similarly Okaya Fast batteries also charge in short time as compared to normal inverter/ UPS batteries,” company said.
These batteries have more active material per ampere hour and special additives in battery plates which increases the active material surface area at the time of plate charging, it added.
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First Published: Sun, Mar 18 2007. 11 33 AM IST
More Topics: Marketing and Media | Campaign |