Entertainment | Half of the films made in ’09 may not be released

Entertainment | Half of the films made in ’09 may not be released
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First Published: Wed, Feb 18 2009. 11 00 PM IST
Updated: Wed, Feb 18 2009. 11 00 PM IST
Mumbai: Nearly half of all films made this year “will not release”, according to Ronnie Screwvala, chairman of UTV Software Communications Ltd, who was speaking at the annual Ficci Frames entertainment convention.
The industry veteran, who predicted that “between 30% and 40% of movies will not release” in 2009 due to the costs of marketing, told delegates at the conference that “the cost of branding is as much as the cost of making a film”.
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First Published: Wed, Feb 18 2009. 11 00 PM IST