Mumbai: Percept, which operated under the name ‘Percept Holdings’ – owning and operating 20 different companies in the EMC sector has set up a blueprint for an aggressive growth plan in the coming months.
In a recently concluded restructuring exercise, the company has renamed its lead operating and holding company as ‘Percept Limited’ and brought in its operating brands as divisions. Joint ventures and offshore entities will remain at the subsidiary (investment) level.
KPMG India were consulting advisors to the restructuring process. Under the new structure, seven group companies viz. Percept Picture Company (PPC), Percept Profile India, Perspectrum, PDM India, Percept Out-of-Home, P9 Integrated and Percept Talent Management (PTM) have come together as divisions of Percept Limited.
Percept/H, Hakuhodo Percept (HPPL), AMO Communications, IBD India, Percept Swift, Percept Gulf, PDM International, Clea PR, Percept Profile Gulf, Allied Media, Percept Knorigin and Media Agency Middle East (MAME) are now subsidiaries of Percept Limited.
This change was in keeping with the evolving and dynamic changes in the environment and the growing scale of the entertainment, media and communications domain.
Having achieved a capitalized billing of Rs2,000 crore in FY’08, the newly christened company will target a 40% growth to achieve an estimated capitalized billing of Rs2,800 crore for the financial year ending March 2009.
Speaking on the development, Ajay Upadhyay, president, corporate affairs said, “The entertainment, media and communications industry is witnessing benchmark growth.It offers tremendous opportunity for the services sector and we see new areas of growth value addition for ourselves. ”