JWT takes 51% stake in Hungama Digital

New Delhi: Global advertising network JWT, part of WPP Plc, has acquired a 51% stake in India’s leading digital services agency Hungama Digital Services, the digital and promotions marketing division of Hungama Digital Media Entertainment Pvt. Ltd, in a bid to strengthen its digital advertising arm.

“Digital is our next new frontier,” said Colvyn Harris, chief executive, JWT. “The idea of the partnership is to build a digital offering for our clients so we can live up to being a single source partner across all their marketing solutions needs.”

Hungama Digital Services Pvt. Ltd will be a full-service digital agency specializing in digital marketing and social media solutions. As part of the acquisition, Hungama’s activations arm, Hungama Promo Marketing, will become a part of Hungama Digital Services and provide an engagement platform linked to online and offline deliveries.

Neeraj Roy, managing director and chief executive, Hungama Digital Media Entertainment, said, “With JWT, we are now part of the largest advertising network in the world.”

Hungama Digital Services has been leading the digital space for 13 years and is spread across six cities in India