High octane: Its been a fortnight with some big ticket account movements.
Videocon aligns its advertising duties with Saatchi & Saatchi, adding Rs250 crore to the agency’s kitty. RK Swamy BBDO wins the creative account of Suzuki Motocycle and MY FM. The businesses are worth Rs50 crore and Rs10 crore respectively.
Contract Advertising retains the Rs15 crore Domino’s Pizza account. Kitply, which is back after a long hiatus, has entrusted Law & Kenneth to give it a new look.
Orchard Advertising adds business worth Rs35 crore to its kitty by winning accounts of Devgen, Piramal Healthcare skin products and Security Personnel Services.
In media, Muthoot Group appoints Carat Media to handle its Rs20 crore business. Hero Electric, awarded its media business to Maxus adding Rs20 crore to the agency’s business.
Click here to get a complete account movement update for this fortnight.