San Francisco: Apple Inc. on Tuesday launched a new, shiny red iPhone 7, as part of the company’s partnership with (RED), an organization that raises money for AIDS.
The Red Special Edition iPhone 7 and iPhone 7 Plus will be available in 128GB and 256GB versions starting at $749 from 24 March.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod Nano Red Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” Apple chief executive officer Tim Cook said in a statement Tuesday.
Apple is expected to reveal a significant upgrade to the iPhone later this year.
Cuupertino, California-based Apple last year unveiled a new iPhone which reignited sales growth in the Christmas quarter after a year of declines. Those falling sales came even as Apple introduced a cheaper handset in March in an effort to spur growth in emerging markets. The only sales growth in the 2016 fiscal year came from the services business, which includes Apple Music and the App Store, and the other products category. Bloomberg