New Delhi: In a bid to woo the youth, “Generation Next” will be in focus in a new programme series to be launched by CNN International with its Indian partner CNN-IBN.
Announcing the launch of ‘Eye on India: Generation Next´, Rena Golden, Senior Vice President, CNN International, said CNN aims to provide its global audience a comprehensive look at the country’s powerful youth demographic.
“More than half-a-billion people under the age of 25, or one in twelve people in the world is a young Indian. They are a potent economic and cultural resource on the world stage,” Golden said.
Giving details of week-long special programme, Golden said it will kick off with ‘CNN Connects: India’s Generation Next´ on Sunday, March 18, which will be anchored by CNN-IBN’s Editor-in-Chief Rajdeep Sardesai and CNN anchor Monita Rajpal.
The programme will feature a panel of young Indian celebrities, business leaders and commentators, and an audience of 100 Indian youth. The interactive show will debate four main themes - The Power of Youth, Love: India Style, Caste Challenge and India Pride.
As a part of ‘Eye on India´, ‘Talk Asia´ will interview noted young Indian film maker Karan Johar, and Indian TV moghul Ekta Kapoor.
Through the week, CNN teams, supported by CNN-IBN teams, will report from various locations around India for ‘World News Asia´ and ‘CNN Today´.
Sardesai said the new programme is an opportunity “to strengthen the partnership of India’s news leader with world news leader” which is 18 months old and growing.