Mumbai: Rediffusion I DYR has announced the advancement of Mahesh Chauhan as Group CEO, Rediffusion, with immediate effect.
Mahesh will be taking over from Diwan Arun Nanda and will be responsible for the group companies of Rediffusion|DYR; TME, Wunderman, Showdiff, Rediffusion Public Relations, OAP-Touchpoint as well as Rediffusion|DYR. Meanwhile, Nanda will continue to be involved in the capacity of chairman and will have Everest Brand Solutions and Sudler & Hennesey directly report into him.
Speaking on the announcement, Diwan Arun Nanda said, “My journey with Rediffusion|DYR began along with Ajit Balakrishnan in 1973 when we set up the agency with the objective of telling the world that advertising was a lot more than writing smart slogans and drawing pictures. We made our point and now its time to move to the next level.”