Bibhu Mohapatra collaborates with Forevermark for Artemis Collection

The Artemis Collection, crafted in Forevermark diamonds, includes three key motifs in earrings, rings, bracelets, pendants and brooches


The Artemis bracelet has a unique scratch finish, with diamonds in an invisible setting. The core motifs, exquisitely crafted stars, shine without losing definition.
The Artemis bracelet has a unique scratch finish, with diamonds in an invisible setting. The core motifs, exquisitely crafted stars, shine without losing definition.

Stars are forever

It seems like a homecoming for Bibhu Mohapatra, the New York-based Indian designer. Known to have dressed the world’s most fashionable icons from actor Gwyneth Paltrow to US first lady Michelle Obama, he has now collaborated with Forevermark for its new Artemis Collection. Incidentally, Mohapatra has Obama to thank for this new deal. Rumour has it that executives at the company first contacted him after the first lady wore one of his sleeveless printed dresses on ‘The Tonight Show with Jay Leno’ in 2012. The Artemis Collection, inspired by the sun, moon and the stars, crafted in Forevermark diamonds, includes three key motifs in earrings, rings, bracelets, pendants and brooches. A central Forevermark diamond emerges as the definitive element in each design. It took 18 months for the designer’s sketches to be translated into jewellery—a harmonious merging of design with precise engineering. For instance, the Artemis bracelet has a unique scratch finish, with diamonds in an invisible setting. The core motifs, exquisitely crafted stars, shine without losing definition.

Funny scents

French couture house Jean Paul Gaultier recently released limited editions of its Classique and Le Male scents. While Popeye the Sailor Man, created by Elzie Crisler Segar in 1929, adorns the Le Male Eau Fraiche edition (125ml for Rs.5,063), Betty Boop, created by Max Fleischer in 1930, is the face of the Classique Eau Fraiche (100ml for Rs.6,282). Developed under licence from King Features, this partnership was teased during Paris Fashion Week. Interestingly, the marketing campaign for the two scents centres around a comic strip titled, ‘The Adventures of Betty Boop and Popeye: Spinach and Stockings’, seen on the brand’s website. While Le Male Eau Fraiche is a masculine scent with clean, fresh notes and a vanilla base, the Classique Eau Fraiche has a composition that opens with lemon sorbet, ginger, sugar cane juice and a floral heart that includes exotic tiara, jasmine and orange blossom.

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