Niti Kumar has joined media agency Optimum Media Solutions (OMS), New Delhi, as business director, north and east, and will report to Chandradeep Mitra, president, OMS. Kumar has been with OMS since May 2003 and, as a group head, has handled accounts such as Yamaha and Electrolux. In 2006, she became strategic consultant with OMS.
Sandip Tarkas, former head of media at the Reliance ADAG, has moved to the Future Group as president, customer strategy. This new entity will focus on the study of consumer behaviour and analyse shopping trends and triggers that motivate consumers and consumption patterns. A media professional for the past 12 years, Tarkas said he is looking forward to moving into his new role soon.
Meera Sharath Chandra
Meera Sharath Chandra, national creative director, Mudra Marketing Services, is all set to join RMG Connect, a JWT India unit for direct marketing, digital marketing, data and analytic and promotions. Chandra will take over as president and national creative director of RMG Connect on 25 January.
Sangram Das has joined the Percept Out Of Home unit in Bangalore as branch head and client servicing director. Das has earlier worked with organizations such as Dainik Bhaskar, Cathexis Creative Avenues (P) Ltd, Indian Express Newspapers and Mudra Group.