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IT professionals lured by the glamour of modeling

IT professionals lured by the glamour of modeling
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First Published: Wed, Feb 06 2008. 03 43 PM IST
Updated: Wed, Feb 06 2008. 03 43 PM IST
PTI
New Delhi: With fashion and advertisement industry witnessing a boost, modeling is emerging as a preferred career option among the youngsters. The charisma of this glamour is attracting even professionals already drawing hefty salaries.
The trend which has shown euphoric interests of highly-paid professionals into the glamour world, surfaced recently when hundreds of software professionals teemed up to take part in a modeling pageant.
The contest, ‘Hayward’s Mr India World contest 2008’ kicked off its preliminary rounds recently and recorded an overwhelming response of more than 2000 youngsters from across the country.
“In our regional audition for southern India which was held in Bangalore, we got around 300 entries and more than 70% of these applications were from Software engineers, which is enough to show what a tremendous response the contest is getting,” said Kavita Bagga of of Times Innovative Media Limited, a co-organiser of the pageant.
Apart from this, many call centre employees and students of different professional courses sent entries for the contest, supposed to be a gateway for modeling career.
“We also got entries form different professionals, call centre employees and students from different cities,” Bagga added.
At a time when Information Technology revolution in the country has established the sector as one of the most promising and money making profession, industry people feel that it was a thirst for fame and glamour that is driving people to areas like these.
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First Published: Wed, Feb 06 2008. 03 43 PM IST