New Delhi: Shah Rukh Khan-promoted Kolkata Knight Riders (KKR) has tied up with soft drinks major Coca Cola for sponsorship during the coming IPL, days after the actor was dumped by rival beverage player PepsiCo as its brand ambassador.
“We are happy to announce that we have tied up with Coca Cola for (a) sponsorship deal for the IPL, which will include using the company’s logo as well as promoting their brand,” KKR director Joy Bhattacharya told PTI.
He said the contract is especially for the IPL season and Coca Cola’s sparkling drink brand ‘Sprite’ would be promoted as part of the campaign.
Bhattacharya, however, refused to share any more details regarding the deal, including size of the contract. Coca Cola refused to comment on the development.
Coke’s deal with KKR comes on the heels of PepsiCo terminating its contract with Khan, who was the longest serving brand ambassador for the company.
PepsiCo had, however, said it is “currently in discussions with him to take the relationship to a new phase”.