New Delhi: Federation of Designer Council of India (FDCI) will give Rs10 lakh as incentive to local designers for showcasing their collection at the international level, as a part of its effort to promote Indian fashion on the global platform.
“FDCI tries to promote the fashion week as a trade event. We will give each designer Rs10 lakh who will be participating in international fashion weeks,” FDCI executive director Sumeet Nair said.
The council is adopting various measure help homegrown designers reach the international level, he said on the sidelines of the Wills Lifestyle India Fashion Week. The council has tied up with Eastern Mosaic company who would select three Indian designers and give them the chance to showcase their talent in the Durban Fashion Week.
Fashion is not only about glamour and entertainment, it is a serious business, he said, adding the government too has also realised it and has kept the fashion fiesta out of tax net. WIFW, he said acts as a platform for designers to interact with foreign buyers, coming from various parts of the world like Japan, Middle east and the US.
Representatives from Madrid Fashion Week are also present at the ongoing fashion week here in the National Capital. “We are also increasingly getting involved with issues of social and environmental concern,” Nair said.
FDCI has tied up with an NGO Conserve that has put up a stall displaying a range of handbags, jewellery belts and footwear made from plastic wastes at the venue. Moreover, the council also donates a part of the proceeds for social causes specially to organisations working for breast cancer patients.