The media and advertising sector is witnessing a slowdown with the net employment outlook at 19% in the first quarter of 2009 compared with 50% in the last quarter of 2008, says a report by Manpower Services India Pvt. Ltd. This outlook is based on responses of human resources, or HR, heads in media-buying houses, electronic channels, publications and advertising agencies, among others. The question posed was: “Are you going to increase headcount for the next quarter?” Out of 114 employers surveyed, only 22% reported an intent to increase headcount.
Also See Employment Outlook For The Media and Advertising Sector (Graphic)