×
Home Companies Industry Politics Money Opinion LoungeMultimedia Science Education Sports TechnologyConsumerSpecialsMint on Sunday
×

Life insurance advertising up 72% in 2007

Life insurance advertising up 72% in 2007
Comment E-mail Print Share
First Published: Tue, Feb 12 2008. 12 18 PM IST

Updated: Tue, Feb 12 2008. 12 18 PM IST
New Delhi: Advertising by the life insurance sector in the country rose 72% in 2007, with players from that space capturing 80% share of overall television advertising by the insurance sector that year.
A report titled ‘Advertising by the Life Insurance Sector’, released by AdEx India, a division of TAM Media Research, also says that the Life Insurance Corporation of India (LIC) took the top slot, as far as TV ads were concerned, among players in the life insurance space.
‘Birla Sunlife Childrens Dream’ was the top brand in the new brands list on TV.
Click here to view the full report.
Comment E-mail Print Share
First Published: Tue, Feb 12 2008. 12 18 PM IST