Bengaluru: AppsFlyer Ltd, a Tel Aviv-headquartered company that helps firms measure the impact of their ads on various platforms, said it has set up an office in Bengaluru to focus on India, and hired a country manager.
AppsFlyer is one among a number of international companies which are taking an interest in the Indian mobile market and the opportunities for expansion that it holds. Chinese firm Cheetah Mobile, which makes apps, launched its mobile ad-tech platform on Thursday.
AppsFlyer lets companies that use multiple platforms to serve ads track the return on investment on each platform. It does this by supplying a framework that companies can integrate into their own apps, said Sanjay Trisal, country manager, Appsflyer India. Trisal was formerly head of sales for the Americas at ad-tech firm InMobi.
AppsFlyer had been working with Indian firms such as One97 Communications Ltd-owned Paytm, Housing.com, online classifieds company Quikr India Pvt. Ltd, Bharti Airtel Ltd and a number of others before deciding to set up an office in India.
The company, which works with about 10,000 customers across the world, measuring about $2 billion mobile ad spending a year, plans to hire about 12 people next year, said Ronen Mense, vice-president, Asia Pacific region.
AppsFlyer already has offices in Israel, the US, Thailand, South Korea, Japan and China.