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Bates woos Cavin Kare’s haircare Rs25 cr creative biz from O&M

Bates woos Cavin Kare’s haircare Rs25 cr creative biz from O&M
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First Published: Wed, Dec 05 2007. 12 47 PM IST

Updated: Wed, Dec 05 2007. 12 47 PM IST
One’s loss is another’s gain: This fortnight has been less volatile. Cavin Kare chose to move its haircare brands, ”Chik” and ”Meera”, from O&M to Bates David Enterprise, adding Rs25 crore to Bates’ kitty. Among other major movements ONGC empanelled Rediffusion, Grey Worldwide, RK Swamy BBDO and Bates David to look after its communication requirements.
New advertisers like DB Realty and Franchise India Holdings Ltd appointed Rediffusion and Allied Media respectively, as their communication partners.
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First Published: Wed, Dec 05 2007. 12 47 PM IST