New York Times reduces size

New York Times reduces size
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First Published: Tue, Aug 07 2007. 01 00 AM IST
Updated: Tue, Aug 07 2007. 01 00 AM IST
AP
New York: The New York Times is moving to a smaller format starting 6August, cutting 1.5 inches from its width and inching closer to what is becoming a newspaper industry standard of 12 inches.
The change, which the company originally announced a year ago, will result in cost savings of approximately $10 million (Rs40 crore) per year, according to spokesperson Diane McNulty said.
Several other major newspapers have already adopted the 12-inch format, including The Wall Street Journal, published by Dow Jones & Co., which went to the new size at the beginning of the year, The Washington Post and the Los Angeles Times, published by Tribune Co.
The change at The New York Times was origially expected to occur in mid-2008, but McNulty said the company was able to get its presses reconfigured sooner than anticipated and hence the resizing plan was implemented with immediate effect.
The look of the paper will remain essentially the same, she said though the headlines will become slightly smaller and the news columns too will become slightly narrower.
The change will result in the space for news being reduced by about 1%, but the paper will continue to make up for about half of that decline by adding extra pages. Additional pages may also be added from time to time to accommodate major news stories, she said
Going to the smaller, more standard size will also allow the paper to sell advertisement space that more closely conforms with the sizes used in other papers, McNulty said. Presently, advertisements needed to be resized to fit in with the size and format of the Times’ pages.
Newspaper publishers are looking for various ways to save money and this could be an effective tool that brings desired results immediately.
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First Published: Tue, Aug 07 2007. 01 00 AM IST