The average viewership of the 20-over cricket tournament Indian Premier League, or IPL, declined on a week-on-week as well as year-on-year basis in the week ended 2 May even as the numbers of brands advertised went up. The advertising rates for 10-second commercials were still ruling at around Rs5-5.25 lakh, said two media buyers involved in deals.
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Also, the organizers claimed that fans continued to throng to the stadiums across South Africa. “The in-stadia occupancy was around 70-80% last week,” said M.K. Machaiah, general manager, World Sports Group, the sports marketing body that holds global media rights to IPL.
Graphic by Ahmed Raza Khan / Mint