BackIPL viewership declines
IPL viewership declines
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The average viewership of the 20-over cricket tournament Indian Premier League, or IPL, declined on a week-on-week as well as year-on-year basis in the week ended 2 May even as the numbers of brands advertised went up. The advertising rates for 10-second commercials were still ruling at around Rs5-5.25 lakh, said two media buyers involved in deals.
Also See IPL Viewership Declines (Graphic)
Also Read IPL Team Analysis
Also, the organizers claimed that fans continued to throng to the stadiums across South Africa. “The in-stadia occupancy was around 70-80% last week," said M.K. Machaiah, general manager, World Sports Group, the sports marketing body that holds global media rights to IPL.
Graphic by Ahmed Raza Khan / Mint
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