WPP to launch communications school
The school will offer specialisation in advertising and communications, media, activation and digital marketing and public relations
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Mumbai: Advertising agency WPP Inc. has tied up with Indian School of Design and Innovation (ISDI), a Mumbai-based design school in association with Parsons The New School of Design, New York, to launch the ISDI WPP School of Communications, it said in a release on Saturday.
This is WPP’s first foray in India in the education sector and the school will offer students work-study model where students will be taught and mentored by professionals from the industry such as Piyush Pandey, Roshan Abbas and Tushar Vyas among others.
“We employ over 15,000 people and on an average I’ve calculated we need 3,000 new recruits every year, including replacements and first timers and this school is just a small beginning and we hope to expand this to be able to cover a significantly large part of our requirements,” said Ranjan Kapur, country manager-India at WPP.
The school will offer specialisation in advertising and communications, media, activation and digital marketing and public relations. The graduates will receive a three-year undergraduate diploma from ISDI and WPP, in addition to a Bachelor of Arts degree in Sociology from Mumbai University’s Institute of Distance and Open Learning (IDOL).
“We are hoping that in next three to four years we will be able to turn out around 400-500 kids every year from our school. Our first batch of 60 students is a small beginning,” Kapur added.
Going forward, Kapur says that it will hope to replicate this model in more cities. “We would like to take it forward and open another branch in New Delhi in the future,” Kapur said.
ISDI is also planning to open its own design centre in Delhi and Bangalore.