“We are currently entering a new era in television, that of personal TV and video consumption,” say Nokia officials.
According to an LSE report, the current trend of user-generated content, as seen by the phenomenal growth of YouTube, will be a key feature of mobile TV.The report highlights the opportunities for both broadcasters and advertisers in the new mobile TV era.
As consumers increasingly use their mobile devices to create video content, new broadcast platforms will emerge to distribute this content to other mobile users. US based Current TV, is a good indicator of the future with 30% of its programming comprising user-generated content.
“For mobile TV to become more than just television on the move, it will have to build on existing channels, programmes, and ways of watching television and using the Internet. Mobile TV will become a multimedia experience with an emphasis on personalisation, interactivity and user-generated content,” says another survey commissioned by Nokia.
“Mobile devices are becoming complex and intelligent with increasing processing power which may reach jump to four giga hertz in the near future with more storage capacity and larger screens and improved batteries,” says Arun Gupta, Deputy Director General, TEC of Department of Telecommunication. He says the 3G devices that would enter the market will have facilities like video, text, graphics, conferencing, internet, voice with lots of improvement from the 2G devices.
Another report commissioned by Nokia predicts that the introduction and adoption of mobile TV will ultimately give way to a more personal and private TV experience than that of traditional broadcast TV, with big implications for users, content providers and advertisers.
Users will be able to receive content anytime, anywhere, choose what is most relevant to them, and even create and upload their own TV content, while content providers and advertisers will be able to tailor their offerings more specifically to the user.