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NDTV Lumiere plans launches in SAARC nations

NDTV Lumiere plans launches in SAARC nations
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First Published: Sun, Oct 12 2008. 01 37 PM IST
Updated: Sun, Oct 12 2008. 01 37 PM IST
PTI
New Delhi: Media conglomerate NDTV plans to introduce its newly launched 24-hour movie channel NDTV Lumiere in SAARC countries within the next one and half years.
“We are talking with various SAARC countries like Bangladesh, Pakistan, Sri Lanka as of now. We plan to launch there within the next 12-18 months,” NDTV Imagine President Dhruvank Vaidya told PTI.
The company had recently launched its movie channel in India and aims to acquire a “significant” portion of the international film viewership in the next three-to-five years.
“It is important for us to reach out to the right audiences. We are here to stay for long. We hope, in the next three-to-five years, we will be occupying a significant portion, may be, about 20% of the international film viewership,” he said.
At present, the channel has a library of 400 films from all across the world in 35 languages, including Spanish, French, Turkish and Korean. However, it is yet to include Hindi movies.
“We have a strong library of 400 films. We have a wide range of movies from across the world of around 35 languages. We will continue to build and add more movies in the near future,” he said, adding, the company was working with international production houses like Cellular Dreams, Wild Brunch and Pate to source movies from them.
Vaidya said almost 75% of the movies in NDTV Lumiere’s library were post-2000 releases and “contemporary award winning movies”.
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First Published: Sun, Oct 12 2008. 01 37 PM IST