Mumbai: In the latest report by Spatial Access Media Solutions on advertising account movements for the period September 9 - 22 September, MPG gained media business worth Rs100 crore.
Spatial is known to be India’s first media audit company and tracks their business developments.
Report mentioned other key winners like Carlsberg Beer, VLCC, Business Bhaskar and Tarz Lifestyle, which brings premium luxury brands like Calvin Klein, Dolce and Gabbana, Davidoff and Tiffany to India.
Ogilvy and Mather was clearly the leading gainer among the creative agencies as Emirates Airline moved its Rs10crore business from Euro RSCG to them. Wockhardt also added Rs15-20 crore to the agency’s kitty.
IBD, a Percept-Hakuhodo company was awarded the creative duties for Panasonic’s Viera and Lumix brands. The size of their business is estimated to be Rs25 crore.
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