New Delhi: A new ad campaign launched by Leo Burnett for Bharat BPO and the Indian Railways has used a humourous everyday situation to try and reach all sectors of the public. Playing on the innocent yet embarrassing questions that very young children often ask their parents, the ad campaign seeks to popularise the 139 customer information service that allows people to call in with questions pertaining to trains, train timings and other information pertaining to the Indian railway service.
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The Creative Director of Leo Burnett, Chraneeta Mann said that they had tried to cut across sectors with humour, adding that radio was a medium that easily lent itself to humour.
Furthermore, the situation depicted in the commercial is one that can be easily identified with.
The commercials may also be seen as an attempt by the Indian Railways to give itself a new public image.