McCann Erickson India
He had an elastic body that stretched in any direction he walked, crawled or flew. He was more like an amoeba with spider legs and a human face. A very strong face. He had sharp eyebrows and a thin, long jawline. He was extremely lean. Anorexic but strong. Like Bruce Lee, with ribs showing from underneath his amoeba-ish, jelly-like body.
Before Tobey Maguire took over Hollywood box-office collections jumping from building to building, Spiderman was a figment of my imagination. And this was how I imagined him when our older cousin used to tell us Spidey stories, years before Cartoon channel or Doordarshan happened. And I did not see him in a red and blue costume. He wasn’t looking like a mama’s boy either.
My father used to tell a story too. Of Pratap and his Magic Horse. I used to imagine these and many more stories with wonder. I was the costume designer, the director of photography and the art director on the set. And like a keen director, I would play them in my head over and over again, replays and repeat telecasts in extreme slow motion. I would never tire of listening to the same story again and again.
The Videocon moon commercial transports me to those times. A baby is crying and two friends go and get the moon to keep the baby happy. It takes a clichéd romantic dream of getting the moon down and puts it to some good use. It appears so simple that before you even try to analyse it, the baby stops crying and the commercial ends on a happy note.
I thought the execution, though, is a bit too simple. I wish it had been slightly more imaginative and had more texture. Imagine if it were to look like a frame from a Harry Potter film. That would have been pure delight.