New all-Hindi portal on the anvil

New all-Hindi portal on the anvil
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First Published: Wed, Mar 28 2007. 12 54 PM IST
Updated: Wed, Mar 28 2007. 12 54 PM IST
Reuters
Mumbai: Newspaper publisher Jagran Prakashan Ltd. confirmed on 28 March, 2007 that it has tied up with Yahoo India to launch an online, co-branded Hindi news and current affairs portal.
Scheduled for launch in the second half of 2007, the portal will integrate Jagran’s content with Yahoo’s online presence, and create what they hope would be a loyal readership.
Under the agreement, Jagran and Yahoo India will share graphical and keyword advertising revenue generated from this offering. Jagran is one of the richest media houses in the country with a large readership in the Hindi speaking belt.
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First Published: Wed, Mar 28 2007. 12 54 PM IST