NEW DELHI: With Wills Lifestyle India Fashion Week (WIFW) round the corner, Indian designers are gearing up to make the most of the business opportunities that would come their way during the week-long extravaganza starting March 21.
Although there is no dearth of ‘haute couture´, P3Ps and bling in the week-long event, when it comes to ground rules, success is determined not by who sat in the front row or whose outfit was more bizarre but on how many orders were booked, how many big fashion houses tied up deals and how many big bucks were transacted.
“India Fashion Week is entirely about the business of fashion. It is serious business and certainly not one big social event alone. A designer needs to strike a balance between fashion and business.” These were the words of fashion designer Rohit Bal , who has just returned from Udaipur, after designing the wedding attire of Liz Hurley. His new collection, Koyla, would be showcased during the Fashion Week.
Through Koyla, a collection comprising ensembles in shades of charcoal, slate, tabac, earthy, rustic and eclectic, Bal hopes to double the sales he made during the previous Fashion Week. He is reported to have quoted an amount of Rs five to six crore that he generated from the previous Wills Life style Fashion Week.
Around 87 designers are participating in the Fashion Week this season, out of which as many as 56 would have their clothes exhibited on the ramp. Though Bal insists that Delhi is the fashion capital of the country, there is much controversy about this, with Mumbai insisting that the real fashion culture that is needed for a fashion week to be taken seriously exists only in India’s commercial capital, nee Mumbai and certainly not in city where babudom reigns supreme.