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Adlabs launches India’s first multi-sensory cinema

Adlabs launches India’s first multi-sensory cinema
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First Published: Wed, May 28 2008. 02 29 PM IST
Updated: Wed, May 28 2008. 02 29 PM IST
New Delhi: Adlabs Cinemas, part of the Reliance Anil Dhirubhai Ambani Group and Adlabs Films, have launched India’s first 6D cinema experience at Agra. Providing a multi-sensory cinematic experience, this would add substantially to tourist traffic.
Unlike conventional 2D or 3D movie theatres, Cinema Park’s technology employs cutting-edge visual and audio effects that bring strikingly real 3D images right before audiences’ eyes, allowing them to simultaneously experience sight, smell, sound, touch, motion and above all – interaction with characters.
A special half-hour film called ‘India in Motion’ has been specially created where Anupam Kher takes the audience through India’s evolution from an ancient civilization to a modern nation, bustling with activity and abundant with opportunity. There will be interesting snippets on historical events that happened at each site such as Mohenjodaro, Indraprastha, and the Taj Mahal.
Viewers can experience a bumpy elephant ride with the wind blowing through their hair or sway in a boat feeling the spray of the water on their faces. Even Indians will see India in a completely unique way, thanks to multiple languages available.
As a prominent fixture on the international tourist map, Agra joins an impressive list of destinations across the world that will host a unique 6D attraction. Cinema Park Network has completed more than 450 successful projects around the world in cities such as Jerusalem, Rome, Baltimore, Orlando, Mexico, Athens, Warsaw, Tel Aviv and the Smart Theater Network in Sweden and Israel.
According to Tushar Dhingra, COO - Adlabs Cinemas,“India in Motion in Agra is going to be one of our flagship Wonders of the World (WoW) projects”. It will be a major player in the tourism industry and the plan is to set-up similar experiences in the most toured destinations in the world.”
In a typical Cinema Park Theatre, two digital video players will play simultaneously and project a 3D film on a silver screen. The visitors will sit on Smart Motion Seats that move around, have bass shakers and multiple ticklers. Viewers will experience special effects, such as breeze, water spray and smoke. In the Interactive Theatre, which is the first ever interactive cinema theatre in the world, each viewer holds a wireless remote unit with push buttons and a small LCD screen, enabling him/her to participate in a trivia game about the theme of the film.
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First Published: Wed, May 28 2008. 02 29 PM IST