PUNE: Raymond Apparel Ltd, known for its lifestyle brand Manzoni and casual wear brand Color Plus, will now enter the value-for-money menswear segment.
The wholly-owned Raymond Ltd subsidiary will use a new brand called Notting Hill to establish its presence in all segments of the Rs32,590-crore menswear market in India, Shreyas Joshi, president, Raymond Apparel Ltd, said.
The new brand will jostle for space in the market with others offering value-for-money menswear, such as John Players and Peter England.
Initially, Notting Hill will be launched in Pune and other parts of Maharashtra. Plans are afoot to roll out the brand nationally over the next six-eight months. Raymond plans to set up 150 exclusive brand stores.
Notting Hill will feature menswear, ranging from formal wear to relaxed casual wear, targeted at young professionals.
Price tags will be Rs450-750 for shirts, Rs700-800 for formal trousers, and Rs3,500-5,000 for jackets. Initially, the company will launch the formal line .Plans are being firmed up for a casual line later, Joshi said.
The new brand will also feature a collection of accessories such as socks, cufflinks and handkerchiefs.