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Leo Burnett wins Tata Capital’s creative account

Leo Burnett wins Tata Capital’s creative account
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First Published: Tue, Sep 09 2008. 05 37 PM IST

Updated: Tue, Sep 09 2008. 05 37 PM IST
The latest update, by Spatial Access Media Solutions, on advertising account movements for the period between 26 August and 8 September is out.
Soon after announcing its creative agency, Sun Direct appointed Mindshare as media AOR for its Rs120 crore business. Leo Burnett & Lintas Media Group (LMG) won Tata Capital’s Rs40 crore creative & media account respectively. Some more media wins for LMG included Jindal Stainless Group’s Rs25 crore account and Asian Health & Nutri Foods’ Rs8-10 crore business, however lost out on Greenply Industries to Alliance Advertising, adding Rs15 crore to the agency’s kitty.
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Account Movement (Graphic)
Among major creative moves, SAB decided to part ways with Leo Burnett to award its Rs12-15 crore account to Interpublic Group’s Pickle Advertising. Pickle also picked up Kalpataru Group’s Rs8-10 crore account which moved from The Republic. PerceptH won Integrated Group’s Rs10 crore creative account.
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First Published: Tue, Sep 09 2008. 05 37 PM IST