The latest update, by Spatial Access Media Solutions, on advertising account movements for the period between 26 August and 8 September is out.
Soon after announcing its creative agency, Sun Direct appointed Mindshare as media AOR for its Rs120 crore business. Leo Burnett & Lintas Media Group (LMG) won Tata Capital’s Rs40 crore creative & media account respectively. Some more media wins for LMG included Jindal Stainless Group’s Rs25 crore account and Asian Health & Nutri Foods’ Rs8-10 crore business, however lost out on Greenply Industries to Alliance Advertising, adding Rs15 crore to the agency’s kitty.
Account Movement (Graphic)
Among major creative moves, SAB decided to part ways with Leo Burnett to award its Rs12-15 crore account to Interpublic Group’s Pickle Advertising. Pickle also picked up Kalpataru Group’s Rs8-10 crore account which moved from The Republic. PerceptH won Integrated Group’s Rs10 crore creative account.