Social networking sites, new media for hiring needs: Study

Social networking sites, new media for hiring needs: Study
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First Published: Sun, Apr 27 2008. 11 50 AM IST
Updated: Sun, Apr 27 2008. 11 50 AM IST
By PTI
New Delhi: Social networking sites are no more just hang-out places as corporates, faced with talent shortage, are seeing Facebook, Orkut and Myspace as a hunting ground for their hiring needs.
A significant number of people are using the social network sites for work-related tasks which include research on potential employees and generating new business, a report by global HR firm Manpower stated.
However, majority is using these sites for personal reasons, with 83% of people studied logging on to stay in touch with friends through them.
While, 17% use the sites to research for potential employers, 10% for networking and generating new business and 17% for other work-related reasons. “Growth of this new medium is rapid. In future due to huge Internet penetration and younger profile of our country expansion will further accelerate,” Manpower India managing director Naresh Malhan said.
Experts believe in today’s competitive world, it is important to target active as well as passive job seekers.
“About 30% of the job market in the country is represented by passive job seekers, while about just 15-20% are very active,” HR service provider PeopleStrong CEO Pankaj Bansal said.
The passive market can be tapped through the networking sites such as Orkut, Facebook as people using it for personal reasons and not at present looking out for a new job may get attractive opportunities through the websites, Bansal said. MORE PTI MBH NS SSA
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First Published: Sun, Apr 27 2008. 11 50 AM IST