Chennai: Kamal Haasan’s Vishwaroopam will premiere in cinema theatres and its direct-to-home plans (DTH) are up in the air after theatre owners and distributors in Tamil Nadu threatened to boycott the film that was slated to air on DTH platforms ahead of its theatrical release.
The Rajkamal Films International production was to premiere on DTH at a price of Rs.1,000 (for the Tamil version) and Rs.500 (for the Hindi one) on 10 January at 9.30pm before the scheduled release in cinema halls on 11 January. Kamal Haasan had tied up with six DTH companies—Tata Sky, DishTV, Sun Direct, Airtel DTH, Videocon DTH and Reliance Big TV—for the premiere.
“Yes, Vishwaroopam ’s theatre release will be on 25 January, while DTH is yet to be decided,” said Kamal Haasan’s spokesperson. “We will send a press release in a while,” he added.
Kamal Haasan, who has directed, produced and starred in the movie, told reporters on 9 January that he planned to treat theatres and DTH platforms alike and that, following the heat generated by his earlier decision to premiere the movie on DTH, he had taken the counsel of his colleagues in the industry.