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Big brands like Facebook, but they don’t like to pay for ads

Big brands like Facebook, but they don’t like to pay for ads
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First Published: Thu, Nov 03 2011. 01 20 AM IST

Updated: Thu, Nov 03 2011. 01 20 AM IST
Everybody wants to be liked. The question for Facebook Inc. is how much advertisers are willing to pay for the opportunity.
The centrepiece of Ford Motor Co.’s online campaign for the 2012 Focus was a free Facebook page hosted by an orange-coloured puppet that in a few weeks won over a new, younger audience for the once-stodgy compact.
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—The Wall Street Journal
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First Published: Thu, Nov 03 2011. 01 20 AM IST