Social media: Zest talks put Tata Motors on top
Following is the Blogworks ranking of various auto brands based on their vibrancy across social media conversations
The buzz around its soon-to-be-launched Zest car drove Tata Motors Ltd to the top of the most-mentioned brands mountain in July, a step up from its third spot a month ago.
But the big climb came from Honda Cars India Ltd whose Mobilio launch as well as the advertisement featuring comedian Kapil Sharma saw it emerge as the biggest gainer in terms of brand mentions on social media platforms.
Following is the Blogworks ranking of various auto brands based on their vibrancy across social media conversations.
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