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Penguin plans to cater to needs of Indian travellers

Penguin plans to cater to needs of Indian travellers
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First Published: Sun, Nov 30 2008. 05 02 PM IST
Updated: Sun, Nov 30 2008. 05 02 PM IST
PTI
New Delhi: Trying to cash in on what it calls a healthy growth in internal and overseas travel in India, a leading publishing group has drawn up elaborate plans to cater to the needs and interests of Indian travellers.
“We are looking at ways to grow our sales in the Indian market as internal and overseas travel is growing at a very healthy rate and the projection is that Indians will spend $47 billion on personal travel in the next 10 years,” said John Duhigg, managing director of Penguin Travel.
“We are looking at the products that we produce for our English language markets around the world and how we might produce special editions that are specifically aimed at the Indian market and the needs and interests of Indian travellers,” Duhigg told PTI.
“In Penguins’ global business, the Travel Guide business is an important sector for us and it has grown a great deal in recent years.
“It is yet to make a substantial contribution to Penguins sustained and substantial growth in India but we have high expectations for the coming years,” he said.
“We already have Rough Guides to Goa, Kerala, Rajasthan, Delhi and Agra and a regional guide to southern India. In addition we have a superb India guide from DK (Dorling Kindersley) Eyewitness which covers the whole country,” Duhigg said.
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First Published: Sun, Nov 30 2008. 05 02 PM IST